Responsibly Engaging China’s Mobile Masses
On average, every 6 minutes China's 190 million smart phone users will log on to check in. It is a population that has grown exponentially over the last 5 years, and with the speed by which this crowd moves, it is bringing about on of the greatest disruptions in how firms interact with stakeholders. Gone are the day where firms push content through static channels (billboards, press releases,…