BeyondBAU Executive Workshop: Millennials and Sustainability

While making up the majority of the global workforce, many firms are still struggling to attract, inspire and manage their millennials, and through this workshop, we will discuss how to use sustainability as a hook to keep millennials working more productively and staying longer.

Through this workshop participants will learn about and be engaged on the following questions:

  • What are millennials current attitudes towards sustainability, and what are the issues they actually care about?
  • How can sustainability be an HR tool for attraction, retention and productivity?
  • What are the methods internal communication professionals can use to deliver your sustainability vision to engage millennials?

Speaker Bio:


Kevin Lee is the COO for China Youthology, a cultural innovation lab that offers provocative insights about Chinese youth and facilitates the use of insights to spark actions. There, Kevin leads business strategy & operations, and contributes as a Sr. Insights specialist.

Before Youthology, Kevin was China Digital Media and Strategy Director for Ringier AG, an International media group. Leading various divisions, Kevin built and operated national web, ecommerce and mobile platforms in China.

Kevin holds an MBA from Canada’s #1 business school, the Schulich School of Business, York University. Graduating Dean’s List Honours, he specializes in Strategic Management and Arts & Media Administration.

The talk will then be followed by a practical workshop challenge on how to engage Chinese Millennials, where you will be able to put your knowledge into practice, and work in teams to co-create solutions.

Date: April 13th, 2017
Time: 11:00am – 1:30pm
Location: Chaoyang District, Beijing
Cost: Member: Free; Non-Member: RMB 350

Payment is available at the door, or through Alipay by transfer to the ID:[email protected] and individual or corporate fapiaos can be provided. Please also let me know if you require vegetarian food or have any allergies.

As with previous sessions, we will be sending out a small preread with questions, and hope that you will spend 15-20 minutes to read and consider.

We hope that you will take part in an engaging and insightful session with senior HR leaders from various industries, and look forward to seeing you on April 13th!

If you have any questions about this workshop or the BBAU series, please contact:[email protected].