With corporate’s PR and communication professionals’ worst nightmare being handling crisis response, and many brands are getting tired of playing defense, other firms are showing that there is a model for building social capital by leveraging their sustainability stories, be it social, environmental or economic.
For this workshop we will discuss several cases, as well as the tactics and tools to help you understand how to position your brand to tell your sustainability story so that you can start building the social capital that you need to whether storms better.
Joining us for this session, we have Boyong Yuan, Head of Sustainability at Bayer, who will share with participants his knowledge and experience and help to answer the following questions:
- How can you leverage the sustainability work you are doing to build markets?
- How are B2B and B2C business approaches different?
- What is special about your sustainability story? How can you create an unique angle to an industry expectation or challenge?
Following his presentation, we have arranged for a workshop challenge focused on how to communicate sustainability, and created a scenario where you will be able to put your knowledge into practice.
Date: May 18th
Time: 11:30am – 1:30pm
Location: Wangjing, Beijing
Cost (including lunch): Member: Free; Non-Member: RMB 200
As with previous sessions, we will be sending out the final details and a short pre-read with questions in your confirmation email, and hope that you will spend 10-15 minutes to read and consider.
Please send your RSVP by next Thursday (May 11th) to Charlie[@]coresponsibility.com
We hope that you will take part in an engaging and insightful session with senior leaders from various industries, and look forward to seeing you on May 18th!
If you have any questions about this workshop or the BBAU series, please contact Charlie[@]coresponsibility.com