New Report: Manufacturing Labor in China

In this new report we provide insight into China's manufacturing labor force. For so long the work horse of the Chinese economy, the area of manufacturing has recently undergone considerable structural change. China is transitioning into its third economic cycle there is a far greater focus on the service sector and as a result the importance of manufacturing to total GDP has diminished. Furthermo…

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5 Ways Sustainability Improves Employer Branding

 “Your employer branding is not what you tell them it is, it’s what they tell you it is” This is how a recent employer branding seminar began in Shanghai. The premise was to understand the current trends in job seekers’ perceptions of employers, expectations, and preferences from an employer, and how firms can create effective KPIs for employer branding. While the issues of gender equality and…

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Event Insight: The Future of Work

Globally the future of work is changing. Millennial workers are entering the office, with widely differing expectations than the previous generations, more automated systems are cannibalizing jobs, and the shear nature of work spaces are changing with the proliferation of co-working and a far greater focus on collaboration. At Collective, our most recent Beyond Business As Usual Forum focus…

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One Person’s Waste Is Another’s Gold Medal

iPad to Gold? ThinkPad to Silver? Huawei to Bronze? That is the hope of the Japanese Olympic committee, taking waste electronics and transforming them into one of sports ultimate prizes. The country has long been a leader in the area of material recovery with advanced extended producer responsibility policies and an early focus on engaging consumers in collection schemes. As an island with l…

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BeyondBAU July Forum on “The Future of Work”

Be it through the movement from a manufacturing-based economy to one based on services, the movement of millions of people into the city, or through the increased presence of technology, the very nature and future of work is changing. For firms, this will require a change not only in how they attract and retain labor, but in how offices are designed and built for a more flexible labor force. Fo…

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5 Reasons Executives Fail to Engage Students

For decades, company executives have given speeches pitching to investors, engaging consumers and suppliers, and inspiring employees. But as the pace of the world and technology has moved on the style and embracement of such new techniques for engagement seem to have lagged behind. Living in a world filled with daily frustration, people – especially the Millennials – are constantly searching fo…

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China’s Emissions & Economic Growth: A Tradeoff No Longer Justified

While some might consider a tradeoff between a country's economic development and the resulting socio-environmental burdens to be "justifiable," China has reached the tipping point at which the air crisis is significantly impacting economic development as well. The well-being of China's market is beginning to suffer, with stakeholders reluctant to engage with a country in the middle of an emiss…

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We Are Hiring!

To accomplish the mission and goals that we have set for ourselves, for our clients, and for the community, Collective Responsibility is hiring and incubating those who have a passion for an issues and the ability to manage the development of long term programs. It is a process that will begin with an incubation period where one learns everything about an issue, and then over time will become a…

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The Nitty-Gritty: A Rundown of China’s Emissions Issue

While the rest of the world debates the impact of carbon emissions and the need to create binding agreements, China’s battle with air pollution has grown tangible enough to effectively catalyze stakeholders into action. With only six of China’s cities meeting the second tier of the National Environmental Air Quality Standards (NEAQS) in 2015, air pollution has become one of the biggest challenges…

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6 Barriers to Tech Ownership Among China’s Elderly

Dormant - People who do not possess a smartphone or smartphone-like technology (e.g. iPad) and have no interest and/or ability to acquire.  There are many reasons why elderly do not adopt new technologies, or in other words, are "dormant." However, the voices of the elderly in China often go unheard on the topic of technology. With this in mind, over the last few weeks, Collective has bee…

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Event Insights: BeyondBAU July Luncheon on “The Future of Labor”

With China’s desire to shift from “made in China” to “created in China”, the movement away from labor-intensive industries towards new, innovative, and highly efficient manufacturing has begun. Additionally, the existing Chinese workforce is more expectant and empowered than ever, demanding increasingly higher wages – wages that are some of the highest in the Asian region. As many consider the…

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New Report: Air Pollution in China

"Improvements in China’s air quality will not only come through national government action. It is a challenge that will require the engagement and enforcement of regulations at both provincial and local levels of government. Recent pledges coming from the national level to reduce pollution, through the 13th five year plan, and measurable improvements in AQI during 2015, show progressive steps ar…

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4 Archetypes of Sustainability Ambassadors for Your Firm

Someone has to get the ball rolling. Any and all progressive change requires intentional action from human beings, especially in terms of maximizing efficiency and sustainability in your firm’s operations. Now is no time to be passive, and this is the exact value of the sustainability ambassador — inspired individuals at all levels of leadership and influence who can pioneer your firm’s futur…

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Elderly Economics: Offsetting the Graying of China

China’s elderly population, as discussed in our previous blog post, has far-reaching social, economic, and political implications that have and will continue to shape key areas of Chinese society. The phenomenon of population aging is not unique to China. Economic development is commonly linked to a drop in fertility rates and rise in working age. But the pace at which it aging has occurred in Chi…

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Getting It Right: IKEA and the Power of Consumer Behavior

None can deny the critical importance of China’s market to global corporations and their leadership. With a population of over 1 billion consumers, China has become a proving ground for CEOs, an integral influencer in the international stock market, and the country where corporations learn to prototype innovate products for a massive, diverse base of customers and clients. Above all, China's hi…

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