With corporate’s PR and communication professionals’ worst nightmare being handling crisis response, and many brands are getting tired of playing defense, other firms are showing that there is a model for building social capital by leveraging their sustainability stories, be it social, environmental or economic.
For this workshop we will discuss several cases, as well as the tactics and tools to help you understand how to position your brand to tell your sustainability story so that you can start building the social capital that you need to whether storms better.
Through this workshop, participants will learn about and be engaged on the following questions:
- How can you leverage the sustainability work you are doing to build markets?
- How are B2B and B2C business approaches different?
- What is special about your sustainability story? How can you create an unique angle to an industry expectation or challenge?
More information regarding the session will be provided in the coming weeks, but in the meantime, we hope that you will take note of the event details below.
Date: May 16th
Time: 11:30am – 1:30pm
Location: Wanchai, Hong Kong
Cost: Member: Free; Non-Member: USD 400
Please save the date to take part in an engaging and insightful session with senior executives from various industries.
If you have any questions about this workshop or the BBAU series, please contact:[email protected].