“As China’s ‘graying population’ grows exponentially, the elderly population will be a major economic target for growing markets and services. While both the public and private sectors have made efforts in addressing this issue, current policies and services have been insufficient in addressing elderly demands, and many economic, social, and political challenges facing these systems still persist. Therefore, the growing power of technology will be a crucial instrument in supporting the elderly within society. It is of utmost importance to understand the underlying motivations and barriers that drive or inhibit elderly’s adoption of technology.”
The latest addition to our publications series is “Tech in China: Activating the Elderly”. Through human-centric research, we introduce the current status quo, barriers to entry, and specific areas that can help bring the elderly into the world of technology, helping both individuals and broader society with better communication platforms, services, and functions.
We highlight areas of specific opportunity that actors within the industry can enter to best engage this part of the population. While our method of analysis is focused on smartphone usage, we derive a timeless model that we feel will only become more acute with the introduction of more intricate hardware and advanced technologies — with those who currently represent the active, engaged population at risk of being left behind like generations before them. There is no doubt that the current and future senior populations will experience similar difficulties in adoption, but, given their growing spending power, the ability to tap into these demographics represents a key area of opportunity in an otherwise millennial-focused market.
To download the report, click here: Tech-China-Activating-Elderly.pdf (116 downloads)
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