Building a Green Brand in China

For the last few years, as awareness around sustainability has grown in China, an opportunity to build a successful green brand has developed.

To understand more about the challenges of building a green brand, and the opportunities to engage consumers, we spoke with Jeni Saeyang about her work at Eco & More’s to build a green product, engage consumers, and the challenges she has faced along the way.

We hope you are inspired by her story, and please share your thoughts in the comments section below about how you think she can overcome her packaging challenge.

It is, in her words, the biggest challenge she faces and she is looking for your help!

 

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