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communication Archives - Collective Responsibility

Shanghai “Telling Your Sustainability Story” Workshop

Following on from our Beijing session last week, on May 23rd we hosted 25 communications, PR, and sustainability professionals in Shanghai to a workshop titled Telling Your Sustainability Story to help them better understand and anticipate how to better build social capital with their stakeholders.  The session was led by presentations from PT Black, Senior Director of Brand Experience and Plannin…

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Beijing “Telling Your Sustainability Story” Workshop Recap

While firms are successfully developing sustainability initiatives in China, the "telling of their sustainability story", which is the communication of these initiatives – whether internally or externally – is often overlooked. And yet these stories can lead to a culture of volunteerism, encourage innovation, build a brand, and drive market share. The purpose of the May 18th executive works…

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