In this episode of the Sustainable Ambassador Podcast, we speak with author Adam Minter about his experience telling the story of waste and sustainability.
About Adam Minter
Adam Minter is a columnist with Bloomberg Opinion, where he writes about emerging markets, technology, waste, and other topics. From 2002 to 2014, he was based in Shanghai, where he covered the trans-Pacific trade in recycling; he continued that coverage from Kuala Lumpur, where was based from 2014 until Covid.
His first book, “Junkyard Planet: Travels in the Billion Dollar Trash Trade,” is an insider’s look at the world of globalized recycling. His most recent book, “Secondhand: Travels in the New Global Garage Sale” is a deep dive into the secondhand economy that thrives around the world.
Timestamps:
00:15 – Welcome to Sustainability Ambassador Podcast
00:51 – Adam Minter Introduction
02:00 – Definitions of waste
03:30 – The economics of recycling
04:30 – Sustainability and promoting reuse of products & materials
06:25 – Telling the story of waste
07:30 – Maintaining the engagement of readers (over time)
08:12 – Creating a connection with readers without moralizing the issues
09:25 – Highlighting the shades of grey & driving productive conversations
11:40 – Fact check, digging into the details, and learning to surprise readers
13:02 – Respect the readers, and share the journalistic experience to educate them
14:30 – Shaming readers is a mistake
15:35 – Engaging readers through writing books & articles
16:40 – Be substantive
17:45 – Advice to journalists, activists, and industry communicators
Follow Adam
Linkedin: https://www.linkedin.com/in/adam-minter-312156198/
Twitter: Twitter.com/adamminter
About Collective Responsibility
Based in Shanghai, Collective Responsibility is a strategic advisory firm founded by Richard Brubaker, one of Asia’s most recognized authorities on sustainability, innovation and responsible leadership.
Founded with the fundamental belief that a sustainable world can only be achieved through awareness of issues, finding tangibility in business cases, and development of cross-sector collaboration, Collective Responsibility acts as a knowledge base, catalyst, and facilitator between stakeholders.
Our mission is to:
– Create a knowledge base and catalyze discussion of issues related to the development of civil society, business sustainability and social development in Asia.
– Develop tangible interests, engagement, and action on issues of sustainability (economic, environmental and societal).
– Develop organizational capacity with the aim to help create stable and profitable enterprises.
Follow Us:
Website: http://www.coresponsibility.com
Facebook: https://www.facebook.com/CollectiveRe…
LinkedIn: https://www.linkedin.com/company/coll…
Twitter: http://www.twitter.com/beyondbau
WeChat: http://www.coresponsibility.com/wechat/
Contact Us:
[email protected]
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