Sustainability & Storytelling: Telling the Story of Waste | Adam Minter

In this episode of the Sustainable Ambassador Podcast, we speak with author Adam Minter about his experience telling the story of waste and sustainability.

About Adam Minter
Adam Minter is a columnist with Bloomberg Opinion, where he writes about emerging markets, technology, waste, and other topics. From 2002 to 2014, he was based in Shanghai, where he covered the trans-Pacific trade in recycling; he continued that coverage from Kuala Lumpur, where was based from 2014 until Covid.

His first book, “Junkyard Planet: Travels in the Billion Dollar Trash Trade,” is an insider’s look at the world of globalized recycling. His most recent book, “Secondhand: Travels in the New Global Garage Sale” is a deep dive into the secondhand economy that thrives around the world.

00:15 – Welcome to Sustainability Ambassador Podcast
00:51 – Adam Minter Introduction
02:00 – Definitions of waste
03:30 – The economics of recycling
04:30 – Sustainability and promoting reuse of products & materials
06:25 – Telling the story of waste
07:30 – Maintaining the engagement of readers (over time)
08:12 – Creating a connection with readers without moralizing the issues
09:25 – Highlighting the shades of grey & driving productive conversations
11:40 – Fact check, digging into the details, and learning to surprise readers
13:02 – Respect the readers, and share the journalistic experience to educate them
14:30 – Shaming readers is a mistake
15:35 – Engaging readers through writing books & articles
16:40 – Be substantive
17:45 – Advice to journalists, activists, and industry communicators

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About Collective Responsibility
Based in Shanghai, Collective Responsibility is a strategic advisory firm founded by Richard Brubaker, one of Asia’s most recognized authorities on sustainability, innovation and responsible leadership.

Founded with the fundamental belief that a sustainable world can only be achieved through awareness of issues, finding tangibility in business cases, and development of cross-sector collaboration, Collective Responsibility acts as a knowledge base, catalyst, and facilitator between stakeholders.

Our mission is to:
– Create a knowledge base and catalyze discussion of issues related to the development of civil society, business sustainability and social development in Asia.
– Develop tangible interests, engagement, and action on issues of sustainability (economic, environmental and societal).
– Develop organizational capacity with the aim to help create stable and profitable enterprises.

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