Small Actions Make a Big Difference in Sustainability | CB Bhattacharya

In this episode, we speak with CB Bhattacharya about his work to help businesses, and business leaders, to incubate, launch, entrench sustainability into their business, and the opportunity for academia to be a powerful stakeholder along this journey.

00:09 Welcome to Sustainability Ambassador Podcast
00:45 – CB Bhattacharya Introduction
03:15 – Current state of sustainable leadership
04:20 – What’s driving brands/ leaders towards sustainability
05:00 – Role of academia to support/ catalyze sustainablity in leadership
06:05 – Building the Center for Sustainable Business at Universtiy of Pittsburgh
06:45 – Center for Sustainable Business work steams & activities
07:30 – Integrating the center across University of Pittsburgh, and the wider student body
08:55 – Vision for Center for Sustainable Business and sustainable leadership
10:30 – Small Actions Big Difference
14:00 – Purpose of business & sustainable leadership
15:25- Power of academia to equip students to future of business
16:05 – Advice to future center leaders

About CB
CB Bhattacharya is the Director of the Center for Sustainable Business and the H.J. Zoffer Chair in Sustainability and Ethics at the Katz Graduate School of Business, University of Pittsburgh.

He is a world-renowned expert in business strategy innovation aimed at increasing both business and social value. His research and teaching focuses specifically on how companies can use underleveraged “intangible assets” such as corporate identity, reputation, corporate social responsibility and sustainability to strengthen stakeholder relationships and drive firm market value.

Prof. Bhattacharya has published over 100 articles and has over 41,000 citations per Google Scholar. His latest book entitled Small Actions Big Difference: Leveraging Corporate Sustainability to Drive Business and Societal Value was published by Routledge in 2019.

He is co-author of the book Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value and co-editor of the book Global Challenges in Responsible Business, both published by Cambridge University Press. He has served on the Editorial Review Boards and served as Editor of special issues of many leading international publications. Prof. Bhattacharya is the founder of the Center for Sustainable Business at the University of Pittsburgh as well as the ESMT Berlin Sustainable Business Roundtable, a forum with more than 25 multinational companies, aimed at discussing opportunities and challenges in mainstreaming sustainability practices within organizations.

In 2007 he started the Stakeholder Marketing Consortium with support from the Aspen Institute.

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About Collective Responsibility
Based in Shanghai, Collective Responsibility is a strategic advisory firm founded by Richard Brubaker, one of Asia’s most recognized authorities on sustainability, innovation and responsible leadership.

Founded with the fundamental belief that a sustainable world can only be achieved through awareness of issues, finding tangibility in business cases, and development of cross-sector collaboration, Collective Responsibility acts as a knowledge base, catalyst, and facilitator between stakeholders.

Our mission is to:
– Create a knowledge base and catalyze discussion of issues related to the development of civil society, business sustainability and social development in Asia.
– Develop tangible interests, engagement, and action on issues of sustainability (economic, environmental and societal).
– Develop organizational capacity with the aim to help create stable and profitable enterprises.

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