Without a doubt, finding ways to effectively engage people is becoming harder to do. Yet, there are moments where a program is able to separate itself and engage using simple ideas. Ideas that don’t force engagement, but are done in a manner that engagement is as easy as walking across the street.
The recent BDD / China Environmental Protection Foundation did that, literally, and through its program engaged nearly 4 million people across 15 cities in China.
Make it easy.
Make if fun.
Make it engaging.
Founded in April 1993, China Environmental Protection Foundation (CEPF) is the first non profit organization dedicated to environmental protection in China, and an NGO in Special Consultative Status with the UN ECOSOC. In 1992, Prof. Qu Geping, the first Administrator of China National Environmental Protection Agency (which is now Ministry of Environmental Protection）and the former Director of Natural Resources Conservation Committee of the National People’s Congress, was awarded the Environment Prize by the United Nations for his contribution to China’s environmental protection at the UN Conference on Environment and Development in Rio De Janeiro, Brazil. Prof. Qu donated the prize of US$ 100,000 and proposed to establish China Environmental Protection Foundation.