Selling Sustainability

As business leaders and brands begin to shift their business models to deliver more sustainable products and services, the next challenge is often learning to to sell “sustainability” in China.

For those that overcome, new markets are unlocked, while for those that fail, the setbacks may stall (or kill) initiatives to move the organization, its processes, and its products closer to sustainability.

To help provide tangible insights and experience into “selling sustainability” in China, we have invited the following panelists to speak with The Collective about their work to “sell sustainability”.

Date , Time, and Location

  • WeWork, The Centre
  • Wednesday July 21, 2021
  • 19:00-21:00


  • Jason Thomas, MD of adidas Greater China (Confirmed)
  • Christine Pan, adidas (Confirmed)
  • Ed Zhao, SVP and Managing Director, Asia of Milliken (Confirmed)
  • Jon Newton, Founder of Life Solutions (Confirmed)


  • Student: 50 RMB
  • Pre-signup: 75 RMB
  • At door: 100 RMB

To register, please scan the QR Code below:


989 Changle Road,
Jingan District
Shanghai 200031

长乐路989号, 近常熟路

Nearest Metro Station:
– Line 1/ 7 Changshu Road (5 minute walk)
– Line 2 Jing An Temple (10-12 minute walk)

About Collective Responsibility

Based in Shanghai, Collective Responsibility is a strategic advisory firm founded by Richard Brubaker, one of Asia’s most recognized authorities on sustainability, innovation and responsible leadership.

Founded with the fundamental belief that that a sustainable world can only be achieved through awareness of issues, finding tangibility in business cases, and development of cross-sector collaboration, Collective Responsibility acts as a knowledge base, catalyst and facilitator between stakeholders.

We at Collective view sustainability as a holistic process of action and a change in vision among corporations, from the new entrant workers to the founders and visionaries of the company. Change for a more efficient and productive planet starts with the private sector, and we’re here to help our clients move towards that future through consulting, research, training, and engaging their stakeholders.