There is an increasing awareness among global companies to look at how their business and product innovations can aid in solving the world’s environmental, social and economic issues.
In an effort to drive this internal awareness, BASF enlisted Collective Responsibility to create and facilitate an ideation workshop based on “connecting people for innovation to bring a sustainable future.”
Created a tangible relationship between environmental, social, and economic challenges faced globally, BASF’s 2025 vision, and the role of participants.
Provided participants the opportunity to gain tangible insights on issues that will be faced by 2025, and the role of innovation to provide solutions.
Engaged 40 internal (R&D managers) and 20 external stakeholders (clients, vendors, and academic)
Outcomes & Impact
Identified immediate commercial opportunities between BASF and participant stakeholders.
Resulted in expansion of Regional “Connect to Inspire” Engagements platform.
Generated new internal collaborations to capture leads on 2025 trends.