When Will Business As Usual Change?

Last week was "boot camp". 200 MBA students engaged in a week of sustainability.   Lectures,  panels, movies, workshops, and case studies. It was an intense period that precedes their projects (we launched 34 student projects at the same time), and is meant to give students an understanding of the issues faced (environmental, social, and economic), the role of the firm, and the responsibility t…

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Apple Takes A Step Forward Towards CSR. But is Still Exposed…VERY Exposed

If the first step towards recovery is admitting that you have a problem, then readers will agree that Apple taking the time to meet with several of China's most prominent Green NGOs was a first step for Apple. Particularly given the fact that Apple was largely unwilling to address the numerous labor and environmental failures taking place over the course of years. And, for others, the fact that…

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