Some of the world’s largest companies are facing an unprecedented reckoning as media outlets and social media campaigns call for consumer boycotts in both East and West.
Amid the controversy in China, Companies and Brands’ efforts to scrub previous statements and appease consumers underscores what’s at stake: China’s enormous market. Brands are being squeezed by a global investor community focused on environmental, social, and governance matters and a Chinese market that rejects allegations as part of a Western-led smear campaign.
That pressure has long existed, but now apparently Chinese consumers are demanding that corporates pick a side and brands are trying to split the difference. How should companies navigate these rough waters? We bring together an expert panel from the industry to address these challenges: