Passion, Hands On Experience, and Optimism | Yue Cao


When building up networks of sustainability leaders and innovators, it often takes the progressive action of a single individual to catalyze real change. These individuals are Sustainability Ambassadors, and they have the capacity and the drive to inspire change at any level of an organization – from the new talent to the visionary executive.


Yue Cao is a young passionate researcher, campaigner, and social innovator. Her interests lie in a range of multi-disciplinary sustainability contexts, whether it’s helping purposeful brands to tackle social or environmental problems, to campaigning at the international level pushing for legislation changes for endangered species, she loves them all.

She worked at Collective Responsibility as sustainability consultant from 2016 summer to 2017 spring. During that time, she worked closely with the research team to track and analyse Shanghai’s informal waste management system and most importantly, identifying the areas where that business and brands could find opportunity in. Please check out our most recent Informal Waste report for details.

Prior to this, Yue graduated from University College London with a Masters degree in Environment and Sustainable Development. She also holds a business degree from University of Liverpool.

Now, Yue woks as a campaigner at a London based NGO – Environmental Investigation Agency.

For more stories like Yue’s, and to learn how to foster similar leaders in your own company, check out our Building a Sustainability Ambassador Network Report.

About Sustainability Ambassador Series

Sustainability Ambassadors is a video series that we hope will not only engage and inspire you, but catalyze you and your organization into action: to identify those with the potential to rise and think outside the box, and build a collaborate community of such people that can help your organization forge new paths of longevity and evolve into something powerful.

Subscribe to our YouTube channel to keep up with series, and follow us on social media to receive the latest updates on articles, videos, and more.

For more insights on Sustainability Ambassadors, and to learn how to foster champions who can take your organization beyond business as usual, check out our Building a Sustainability Ambassador Network Report.

Series Schedule:



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