Executive Luncheon: The 2017 Business Case for Sustainability – Jan. 17th

While recent events in politics and business may have left some executives thinking that sustainability at the center of business strategy is at a greater cost than benefit, or as something that can be put off completely until regulations are past, improved markets for sustainability and increased corporate pressure from local stakeholders are both clear signs that an opportunity to further sustai…

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2016: CR Year in Review

2016 has been Collective’s busiest and most productive year to date. As we head into 2017 with a continued passion for action and change, we want to look back at the past year and share some of our favorite events, reports, and stories: JANUARY 5 Ways to Become a Sustainability Ambassador By Charlie Matthews  We kicked off 2016 with a Beyond Business as Usual Forum. Over 50 young professio…

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Taking on Takeaway Waste: The Tupperware Challenge

As consumers have increasingly relied on the conveinence of takeout for our meals, an exploential growth of plastic waste  has followed. In China alone, over five million delivery orders per day are placed on Eli.me, the country's most popular online food delivery startup. However, this comes at a time when it is being shown that  only 40% of plastic waste makes it into collection systems in several Asian countries, including China, with a significant portion of this waste ending up in landfills or waterways. It is a challenge that can only be expected to grow, so in lieu of changes in regulation or materials, we asked ourselves: Is there a way to limit personal, daily consumption of lunchtime plastic waste? AN EXPERIMENT: TAKING ON TAKEAWAY Collective Responsibility believes that you, as a consumer, hold the power to limit plastic waste. There are many small ways to limit plastic and takeaway waste in China that can really stack up when brought to scale in the most populated nation on the planet. One is to start using your own reusable takeaway boxes, water bottles, and thermoses when ordering takeaway. You'll decrease your personal plastic consumption, and depending on the establishment, you might even save some coin by not paying for that extra bag or box. We practice what we preach, too. Collective challenges our employees to use personal lunch boxes, rather than plastic takeaway packaging as part of our lunchtime routine. But because we're researchers, we took this challenge one step further: an experiment, a test in the real world. Collective Responsibility visited over 20 takeaway restaurants in the Shanghai area, interviewing employees from the smallest mom-and-pop dumpling stand to international chain restaurants, in order to get the bigger picture on lunchtime plastic waste. At each store, Collective Responsibility identified whether or not the stores allowed takeaway in personal Tupperware. Here are our results! CHINESE-STYLE RESTAURANTS Chinese restaurants already have a strong culture of takeaway service. Many of the employees at the restaurants were unsurprised by the request to use personal lunch boxes. In fact, one customer at a 麻辣烫 restaurant (málàtàng, "hot pot") said she frequently brought her own bowl in order to get a larger proportion of food! Although this may not be a sustainability incentive, it shows that many restaurant policies and infrastructure are conducive to encouraging sustainability initiatives in takeaway culture. Food Collective was able to use personal lunch boxes in each of the Chinese establishments visited. These include chain restaurants, such as 吉祥馄饨 (Jíxiáng Húntún, "Lucky Wonton") and 桂林米粉 (Guìlín Mǐfěn, "Guilin Rice Noodles"), as well as smaller food stands. Beverages In our investigation, we were unable to use a personal thermos or takeaway cups at bubble tea drink stands, such as Daska Tea and Coco. This was due to a specific lid that the company seals their drinks in, which cannot be placed in a thermos. Western-style RESTAURANTS Collective Responsibility anticipated more resistance to personal takeaway from Western-style restaurants, due to potential international regulations or restrictions. However, each Western-style restaurant we visited allowed the use of personal Tupperware as well, exceeding our expectations. Food Collective Responsibility visited ten western restaurants, including Wagas, Subway, KFC, Papa John's, and Carl's Jr. Each restaurant allowed takeaway in personal lunch boxes; however, there were limitations due to the style and size of the food. Whereas meals like rice or noodles from the Chinese style establishments can be spooned and spread into most boxes, you might need to have a little more forethought when it comes to Western food. For example, a good box should be able to accommodate the size of a pizza slice, salad, fries, and so on. Trying to cram KFC's family bucket of wings into a box the size of your hand? You might want to rethink that. Just some friendly advice. Beverages Pacific Coffee, Starbucks, and Zoo Coffee each allowed drink takeaway in personal cups. In fact, Starbucks has a policy that requires employees to allow takeaway in personal containers. These stores also provide porcelain cups, which are a great sit-in option. CONCLUSIONS AND BARRIERS OF CONSUMER BEHAVIOR We've found that local and national eateries are generally fair game for the Tupperware Challenge. And when it comes to getting your fried chicken fix or that desperate pizza slice, using Tupperware boxes is definitely feasible, but might take some planning.  With some exceptions, bringing your own containers for food and drink takeaway is a good strategy for not only decreasing your plastic waste consumption but also saving some money – and if you're lucky, you might even get a little more bang for your buck. Give it a try, and get creative! Let us know about your outcomes for the Tupperware Challenge at your favorite lunchtime spot. We'd love to compare notes. As the saying goes, "old habits die hard." We understand; the forethought and planning needed to bring personal takeaway box and cup are not always convenient. In many ways, the Tupperware Challenge encourages a small lifestyle change. And while Collective Responsibility invites you to challenge yourself to take the extra initiative to bring one’s own lunch boxes every once in awhile, we do recognize that larger industry solutions and government solutions are also necessary for managing plastic waste in China. Hopefully, making this small personal step towards decreasing consumption, multiplied across the millions of consumers using takeaway and order-in every day, can get some momentum going in the right direction.

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5 Ways Sustainability Improves Employer Branding

 “Your employer branding is not what you tell them it is, it’s what they tell you it is” This is how a recent employer branding seminar began in Shanghai. The premise was to understand the current trends in job seekers’ perceptions of employers, expectations, and preferences from an employer, and how firms can create effective KPIs for employer branding. While the issues of gender equality and…

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5 Reasons Executives Fail to Engage Students

For decades, company executives have given speeches pitching to investors, engaging consumers and suppliers, and inspiring employees. But as the pace of the world and technology has moved on the style and embracement of such new techniques for engagement seem to have lagged behind. Living in a world filled with daily frustration, people – especially the Millennials – are constantly searching fo…

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4 Archetypes of Sustainability Ambassadors for Your Firm

Someone has to get the ball rolling. Any and all progressive change requires intentional action from human beings, especially in terms of maximizing efficiency and sustainability in your firm’s operations. Now is no time to be passive, and this is the exact value of the sustainability ambassador — inspired individuals at all levels of leadership and influence who can pioneer your firm’s futur…

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Getting It Right: IKEA and the Power of Consumer Behavior

None can deny the critical importance of China’s market to global corporations and their leadership. With a population of over 1 billion consumers, China has become a proving ground for CEOs, an integral influencer in the international stock market, and the country where corporations learn to prototype innovate products for a massive, diverse base of customers and clients. Above all, China's hi…

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WeChat Speaks: Chinese Say “No” to Nursing Homes

In our efforts to further explore China’s elderly challenge, we launched a WeChat survey over the last week. We received a total of 167 responses, with a generally even split between the two genders (54% female and 46% male). The survey was delivered in Chinese, and as such all respondents are either ethnically Chinese or have at least an intimate understanding of the language and culture. Re…

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6 Tips for Building Your Firm’s Sustainability Ambassador Network

For firms and organizations looking to join the ranks of other industry leaders and assume the mantle of social responsibility, the first key step is engaging and uniting your most valuable resource: your employee base. Consider every interested employee in the process, they bring a level of diversity in departments, expertise, and interactions with outside stakeholders. Joining their talents and…

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5 Key Actions to Engaging Local Stakeholders

On Wednesday I attended Plasticity forum in Shanghai, an event hosted by Doug Woodring that focuses on the plastics industry bringing together professional, experts and stakeholders from around the globe to promote and discuss the future of plastics and its progressive management. Despite a host of interesting talks I wanted to share with you the theme of a conversation that I had with the seni…

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Understanding Stakeholders in China’s Aquaculture Value Chain

This month, Collective Responsibility was appointed by a global food and nutrition client to speak to their executives about the sustainability risks affecting their industries in China, with a focus on aquaculture, and the market opportunities available through strategic innovation and positioning. Urbanisation continues to add pressure to the environmental and social systems of the food indus…

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Tangible Definitions of Sustainability Increase Engagement

To understand the importance of sustainability, you only have to spend a short period of time in one of China’s major cities where you see firsthand the challenges faced in developing urban systems where balance in economic development, society, and the environment is required. These systems are growing at speeds never seen before, and are unlikely to abate anytime in the next 35 years as we mo…

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How A Student Hackathon Can Drive Corporate Innovation

If you are a fitness enthusiast, you probably have heard about or even participated in a marathon, and if you love creating stuff and turning ideas into objectives, chances are you have heard of a hackathon. Hackathons first appeared in the late 1990s, and quickly gained momentum among tech companies and venture capitalists in the early- to mid-2000s. The initial hackathons were seen as a q…

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Building a CSR Program with Impact and Engaging Stakeholders

This past Wednesday, Canadian Consulate General and Canadian Chamber of Commerce in Shanghai organized a CSR Roundtable Workshop at Waldorf-Astoria Hotel on the Bund where guests representing a wide range of industries, and charities, were invited to learn about building a CSR program with impact. As part of this event, Charlie Mathews, Director of Corporate Advisory at Collective Responsibilit…

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How Do You Build a Sustainability Ambassador Network?

As sustainability is starting to move out of the confinements of a single department within a firm, building an ambassador network is the perfect way to begin the transition across departments and create alignment on your sustainable business strategy. Whether it be a passionate individual who aspires to create a more economically, socially and environmentally resilient world by engaging and i…

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