Supply Chain Sustainability: The Bestway to Put Theory Into Practice

SUSTAINABILITY: THEORY VS. REALITY When discussing sustainable business, ideas that make "big-picture" environmental sense on paper may or may not translate well into day-to-day practice. What may seem more efficient in the long-term is not always conducive to the main focus of business, the bottom line – particularly when talking about supply chain actors and retailers. This is why it's so…

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Inner Motivation & The Power of Impact Investing – Annie Chen | Entrepreneurs For Good

“If enough people actually engage in thinking about how, through conscious and intentional placement of their capital, they can invest in the future that they create… it's only when more people do it that we have a chance of transforming the system.” – Annie Chen, RS Group As entrepreneurs and leaders, from the young professional to the chief executive, we pursue our projects with our unique…

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Smart Means Nothing: What It Takes To Be An Entrepreneur – Grant Horsfield | Entrepreneurs for Good

So many of us entrepreneurs think success depends on one critical factor in China: guanxi (relationship). The concept that “it’s not what you know, but who you know, that matters” is an international catchphrase, happily tossed around by business-minded go-getters with confidence that they do, in fact, know the “right people”. But the reality – no matter where you are in the world, but especi…

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2016: CR Year in Review

2016 has been Collective’s busiest and most productive year to date. As we head into 2017 with a continued passion for action and change, we want to look back at the past year and share some of our favorite events, reports, and stories: JANUARY 5 Ways to Become a Sustainability Ambassador By Charlie Matthews  We kicked off 2016 with a Beyond Business as Usual Forum. Over 50 young professio…

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4 Archetypes of Sustainability Ambassadors for Your Firm

Someone has to get the ball rolling. Any and all progressive change requires intentional action from human beings, especially in terms of maximizing efficiency and sustainability in your firm’s operations. Now is no time to be passive, and this is the exact value of the sustainability ambassador — inspired individuals at all levels of leadership and influence who can pioneer your firm’s futur…

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Getting It Right: IKEA and the Power of Consumer Behavior

None can deny the critical importance of China’s market to global corporations and their leadership. With a population of over 1 billion consumers, China has become a proving ground for CEOs, an integral influencer in the international stock market, and the country where corporations learn to prototype innovate products for a massive, diverse base of customers and clients. Above all, China's hi…

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Understanding Stakeholders in China’s Aquaculture Value Chain

This month, Collective Responsibility was appointed by a global food and nutrition client to speak to their executives about the sustainability risks affecting their industries in China, with a focus on aquaculture, and the market opportunities available through strategic innovation and positioning. Urbanisation continues to add pressure to the environmental and social systems of the food indus…

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Why Corporations Will Feel Increased Pressure to Recalibrate

When speaking about sustainability, I often revert to a patter of addressing the what, why, who, and the how much. What are the problems. Why these problems are important Who will is responsible for addressing them How much it will cost And without exception, I can carry a crowd of MBAs, EMBS, EVPs, or CEOs, through the first two because with a couple of tweaks to my pitch I can c…

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Responsibly Engaging China’s Mobile Masses

On average, every 6 minutes China's 190 million smart phone users will log on to check in. It is a population that has grown exponentially over the last 5 years, and with the speed by which this crowd moves, it is bringing about on of the greatest disruptions in how firms interact with stakeholders.  Gone are the day where firms push content through static channels (billboards, press releases,…

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Embracing Your Inner Tempered Radical

While doing a bit of research on effective change agents, I came across an interview of Debra Meyerson who wrote Tempered Radicals How People Use Difference to Inspire Change at Work where she is quoted as saying the following: Effective agents of change at the grassroots level know who they are and what they are trying to accomplish. Effective tempered radicals hold on to their deepest goals, wh…

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