Smart Means Nothing: What It Takes To Be An Entrepreneur | Entrepreneurs for Good

So many of us entrepreneurs think success depends on one critical factor in China: guanxi (relationship). The concept that “it’s not what you know, but who you know, that matters” is an international catchphrase, happily tossed around by business-minded go-getters with confidence that they do, in fact, know the “right people”. But the reality – no matter where you are in the world, but especi…

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Executive Luncheon: The 2017 Business Case for Sustainability – Jan. 17th

While recent events in politics and business may have left some executives thinking that sustainability at the center of business strategy is at a greater cost than benefit, or as something that can be put off completely until regulations are past, improved markets for sustainability and increased corporate pressure from local stakeholders are both clear signs that an opportunity to further sustai…

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Taking on Takeaway Waste: The Tupperware Challenge

Where does your lunchtime waste go? Unfortunately, ‘landfill’ often answers this question. When consumers like us increasingly rely on plastic-wrapped takeaways to satisfy our lunchtime cravings after a morning's hard work, we contribute to a spreading, damaging plastic waste epidemic – especially here in China. A quick takeaway or delivery is a staple of workday lunches across the world,…

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5 Ways Sustainability Improves Employer Branding

 “Your employer branding is not what you tell them it is, it’s what they tell you it is” This is how a recent employer branding seminar began in Shanghai. The premise was to understand the current trends in job seekers’ perceptions of employers, expectations and preferences from an employer, and how firms can create effective KPIs for employer branding. While the issues of gender equality and…

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4 Archetypes of Sustainability Ambassadors for Your Firm

Someone has to get the ball rolling. Any and all progressive change requires intentional action from human beings, especially in terms of maximizing efficiency and sustainability in your firm’s operations. Now is no time to be passive, and this is the exact value of the sustainability ambassador — inspired individuals at all levels of leadership and influence who can pioneer your firm’s futur…

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Getting It Right: IKEA and the Power of Consumer Behavior

None can deny the critical importance of China’s market to global corporations and their leadership. With a population of over 1 billion consumers, China has become a proving ground for CEOs, an integral influencer in the international stock market, and the country where corporations learn to prototype innovate products for a massive, diverse base of customers and clients. Above all, China's hi…

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WeChat Speaks: Chinese Say “No” to Nursing Homes

In our efforts to further explore China’s elderly challenge, we launched a WeChat survey over the last week. We received a total of 167 responses, with a generally even split between the two genders (54% female and 46% male). The survey was delivered in Chinese, and as such all respondents are either ethnically Chinese or have at least an intimate understanding of the language and culture. Re…

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6 Tips for Building Your Firm’s Sustainability Ambassador Network

For firms and organizations looking to join the ranks of other industry leaders and assume the mantle of social responsibility, the first key step is engaging and uniting your most valuable resource: your employee base. Consider every interested employee in the process, they bring a level of diversity in departments, expertise, and interactions with outside stakeholders. Joining their talents and…

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5 Key Actions to Engaging Local Stakeholders

On Wednesday I attended Plasticity forum in Shanghai, an event hosted by Doug Woodring that focuses on the plastics industry bringing together professional, experts and stakeholders from around the globe to promote and discuss the future of plastics and its progressive management. Despite a host of interesting talks I wanted to share with you the theme of a conversation that I had with the seni…

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Sustainability, Leadership, and Innovation at Nanjing Hopkins

This Wednesday, Richard Brubaker, Founder of Collective Responsibility, was invited to give a presentation to students at Hopkins-Nanjing Center (HNC), where he addressed the importance of sustainability, leadership, and innovation Kicking off his presentation with an explanation of how he understands sustainability, and why sustainability is never really about “saving the polar bears”, he spen…

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