Effectively Communicating Sustainability

While many had their eyes trained on the outcome of the last day at COP15, my eyes were reviewing final project submissions from the recent batch of students at Shanghai's Raffles Design Institute. A school dedicated to all things design, this class of students was coming from the communications department and were charged with taking an existing brand and developing a nee message for them.  A…

Read More

Frog Celebrates 40 Years with China Events (Sept 24 – 27)

In the past 40 years, our work include: Apple Macintosh computer, Sony's Trinitron television, Lufthansa's brand and fleet image, Disney's Cruise Lines and Consumer Electronics, and Louis Vuitton's brand aesthetic etc.In honor of frog’s 40 year anniversary, we will host a series of programs in China to celebrate! In honor of frog’s 40 year anniversary, we will host a series of programs in…

Read More

The Importance of Design, and Designers, to Sustainability

While the focus of sustainability is closely linked to "energy usage" and waste, the conversation on the role of design & designers has yet to take center stage. The recent article Design is an Avocado: The Layers of Green Design by Brian Dougherty (an excerpt from his recent book Green Graphic Design) though does a great job of introducing the role that designers can play: 1. Designer As Ma…

Read More

Miyi Tower: Cleaning China’s Polluted River

h/t Inhabitat for highlighting this amazing new building by Studio Shift. to be built in Miyi County, the Miyi tower is actually being designed to do more than any of its peers. It will filter water. The tower will also serve as a bridge that will connect the northern part of the New South Town with the southern part. The northern section will represent a cultural core of the region while the…

Read More

Esquel Groups 5 Es Strategy for Sustainability

Speak to a few dozen firms, read a couple hundred press releases, or make your way through a few sustainability reports, and you will begin to develop a baseline by which to judge firms. One of the firms that I learned about through my friends in textiles was the Esquel Group. Esquel manufactures for the world's best known and highly respected brands, including Tommy Hilfiger, Hugo Boss, Brooks B…

Read More