New Report: Air Pollution in China

"Improvements in China’s air quality will not only come through national government action. It is a challenge that will require the engagement and enforcement of regulations at both provincial and local levels of government. Recent pledges coming from the national level to reduce pollution, through the 13th five year plan, and measurable improvements in AQI during 2015, show progressive steps ar…

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4 Archetypes of Sustainability Ambassadors for Your Firm

Someone has to get the ball rolling. Any and all progressive change requires intentional action from human beings, especially in terms of maximizing efficiency and sustainability in your firm’s operations. Now is no time to be passive, and this is the exact value of the sustainability ambassador — inspired individuals at all levels of leadership and influence who can pioneer your firm’s futur…

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6 Tips for Building Your Firm’s Sustainability Ambassador Network

For firms and organizations looking to join the ranks of other industry leaders and assume the mantle of social responsibility, the first key step is engaging and uniting your most valuable resource: your employee base. Consider every interested employee in the process, they bring a level of diversity in departments, expertise, and interactions with outside stakeholders. Joining their talents and…

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SK-II Empowers Women to Change Their Destiny

If you are not based in China, then it is likely that you missed the release of SK-II most recent campaign. A campaign that encouraged China's "leftover" women to be proud of their independence and take actions to change their destiny in the face of growing social pressure. Part of SK-II's Change Destiny campaign, it quickly went viral and was the talk of many, and rightfully so. Core to…

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The Role of Philanthropy in Chinese CSR

On March 30th, we invited Dr. Ko Liu Ying from Shanghai United Family Hospital, and Adam Rosenberg from GeiLi Giving to share their insights on the topic of Philanthropy in CSR at the School of Economics at Shanghai University. Dr. Ko has been engaged in dental care for 20 years, and is currently working at Shanghai United Family Hospital as the director of the Corporate Social Responsibility depa…

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Why Businesses Need to Embrace Externalities

At the first minute of this clip, Christopher Meyer of Monitor Talent states that: In my mind, this clip leads to discussion of whether or not CSR is little more than window dressing that diverts the attention (of external stakeholders) away but ultimately does not serve the firm over the long run. That, instead of donating money to causes whose only direct link would be one of market demog…

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When Will Business As Usual Change?

Last week was "boot camp". 200 MBA students engaged in a week of sustainability.   Lectures,  panels, movies, workshops, and case studies. It was an intense period that precedes their projects (we launched 34 student projects at the same time), and is meant to give students an understanding of the issues faced (environmental, social, and economic), the role of the firm, and the responsibility t…

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Map of the Future of Social Innovation

When I first saw this map on a Google+ posting I was awed struck by the sheer size of the brand portfolios exist. Of course, I knew for years that these groups were actively consolidating a number pf brands (including the "green" ones), but when it is put onto a map like this ... well, wow. Interestingly enough,  over the last 2 weeks I have had three discussions with firms represented in th…

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Responsible Firms Act Before Governments Do

Building off the presentations and research I have given recently on "Beyond Business As Usual", one of the common themes of discussion is why and how responsible firms will act when it comes to living up to their duty to more than just the bottom line. That, with the cost of externalities of the current business as usual model rising, a new dynamic is beginning to take shape where firms who do no…

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Why Won’t Firms Do More “Good” With Less Profit?

Last week,  when I asked my friends on Facebook for their opinion on my recent presentation on Beyond Business As Usual, I was asked by one friend "whatever happened to doing the right thing even if it impacted the profit, the bottom line?" It was a great question, and I had two hree reasons why more firms have not traditionally been willing to see "good" as the "right" thing to do through thei…

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