Is CSR Dead?

Earlier this month, Collective Responsibility joined over 120 corporate social responsibility (CSR) professionals in Shanghai for the 4th annual gathering of CSR WeCan. As part of the event, we were invited to speak on a panel titled “Is CSR Dying or Thriving?” – a topic that has been regularly discussed. Given the liveliness of that debate and the importance of the topic, we thought we would s…

Read More

[NEW WEBSERIES] #AskTheCollective: Episode 001

As a way to engage with you, our audience, we are happy to announce that Episode 001 of the #AskTheCollective video series is now live! This episode features topics ranging from food waste in China to the reality of China's pledge to become an "ecological civilization". Special thanks to our askers: Travis Opocensky, Hunter Lovins, John Dennis Liu, Ariel Muller, and Rob Waston. #AskTheCollectiv…

Read More

To Clean Its Air, China Has to Clean Its System First

With the return of winter bringing fresh reports of smog across a number of China's cities and talk about how bad things will be this year, last week's announcement that government officials in Xi'an were arrested for faking air pollution statistics caught our eye. While the act of falsifying data — or tampering with air monitoring equipment — is nothing new for China, this news was interesting…

Read More

New Report: Air Pollution in China

"Improvements in China’s air quality will not only come through national government action. It is a challenge that will require the engagement and enforcement of regulations at both provincial and local levels of government. Recent pledges coming from the national level to reduce pollution, through the 13th five year plan, and measurable improvements in AQI during 2015, show progressive steps ar…

Read More

4 Archetypes of Sustainability Ambassadors for Your Firm

Someone has to get the ball rolling. Any and all progressive change requires intentional action from human beings, especially in terms of maximizing efficiency and sustainability in your firm’s operations. Now is no time to be passive, and this is the exact value of the sustainability ambassador — inspired individuals at all levels of leadership and influence who can pioneer your firm’s futur…

Read More

6 Tips for Building Your Firm’s Sustainability Ambassador Network

For firms and organizations looking to join the ranks of other industry leaders and assume the mantle of social responsibility, the first key step is engaging and uniting your most valuable resource: your employee base. Consider every interested employee in the process, they bring a level of diversity in departments, expertise, and interactions with outside stakeholders. Joining their talents and…

Read More

SK-II Empowers Women to Change Their Destiny

If you are not based in China, then it is likely that you missed the release of SK-II most recent campaign. A campaign that encouraged China's "leftover" women to be proud of their independence and take actions to change their destiny in the face of growing social pressure. Part of SK-II's Change Destiny campaign, it quickly went viral and was the talk of many, and rightfully so. Core to…

Read More

The Role of Philanthropy in Chinese CSR

On March 30th, we invited Dr. Ko Liu Ying from Shanghai United Family Hospital, and Adam Rosenberg from GeiLi Giving to share their insights on the topic of Philanthropy in CSR at the School of Economics at Shanghai University. Dr. Ko has been engaged in dental care for 20 years, and is currently working at Shanghai United Family Hospital as the director of the Corporate Social Responsibility depa…

Read More

Why Businesses Need to Embrace Externalities

At the first minute of this clip, Christopher Meyer of Monitor Talent states that: In my mind, this clip leads to discussion of whether or not CSR is little more than window dressing that diverts the attention (of external stakeholders) away but ultimately does not serve the firm over the long run. That, instead of donating money to causes whose only direct link would be one of market demog…

Read More

When Will Business As Usual Change?

Last week was "boot camp". 200 MBA students engaged in a week of sustainability.   Lectures,  panels, movies, workshops, and case studies. It was an intense period that precedes their projects (we launched 34 student projects at the same time), and is meant to give students an understanding of the issues faced (environmental, social, and economic), the role of the firm, and the responsibility t…

Read More