6 Barriers to Tech Ownership Among China’s Elderly

Dormant - People who do not possess a smartphone or smartphone-like technology (e.g. iPad) and have no interest and/or ability to acquire.  There are many reasons why elderly do not adopt new technologies, or in other words, are “dormant.” However, the voices of the elderly in China often go unheard on the topic of technology. With this in mind, over the last few weeks, Collective has bee…

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Getting It Right: IKEA and the Power of Consumer Behavior

None can deny the critical importance of China’s market to global corporations and their leadership. With a population of over 1 billion consumers, China has become a proving ground for CEOs, an integral influencer in the international stock market, and the country where corporations learn to prototype innovate products for a massive, diverse base of customers and clients. Above all, China's hi…

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Plastic Waste In China

In our final consumer waste post we examine the challenges faced in the area of plastic waste production and management.  China has a big history with plastic. Throughout its rise to economic prominence, China has manufactured and exported a huge amount of plastic products to eventually become the world’s largest plastic producer in 2013. More recently, China's domestic consumption of plastics…

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Packaging Waste – 5 opportunities for sustainable development

On Monday, we addressed the rise of China’s consumer waste industry. One stream outlined was packaging, an area of waste that is facing challenges along its supply chain. Here we delve deeper into the topic outlining the challenges and opportunities. Synonymous with consumer goods, packaging represents a particular waste stream that, given greater affluence and purchasing power, will grow. Pack…

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Bored Consumers Will Pull Brands to Sustainability

One of the key stakeholders, and primary drivers, of a firm are its consumers, and regardless of the issue that is being discussed, the role of the consumer has been almost always seen as the change agent. Once "consumers" wisen up, change will happen. Over the last few months, this conversation has taken on a particular interest with representatives from consumer brands that I have been…

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Planning For Consumer Disruptions

In the recent article The Cheapest Generation, a paragraph stood out: It passed out 100 of the cars to influential bloggers for a free six-month test-drive, with just one condition: document your experience online, whether you love the Fiesta or hate it. Young bloggers loved the car. Young drivers? Not so much. After a brief burst of excitement, in which Ford sold more than 90,000 units over 1…

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The Potential of the China Market to Drive Responsibility

No doubt you have all by now heard about the NY times piece that has catalyzed a (global) discussion on Apple's sense of responsibility. It is a discussion that has taken place in many forms, and with many angles, but in rereading the piece I found two paragraphs that were most interesting to me. Some former Apple executives say there is an unresolved tension within the company: executives wan…

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CSR and Social Media in China

One of the more popular topics in China these days is the impact of social media. It's popular (in my eyes) for two reasons. The first is that firms in China see the potential in the platform as a way to reach consumers, and develop loyalty. The other is the fact that social media has proven very powerful as a catalyst in civil society engagement. For firms, it is the combination of these tw…

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Dan Gilbert on Why We Fail to Act

Last year, I watched perhaps one of the more interesting Poptech videos. It was of Dan Glibert, a Harvard professor in psychology, on why we as humans have failed to respond in any meaningful way in the face of  Global Warming. At the time, I wrote a review for it on Crossroads that elicited some comments from a good friend (and GW skeptic) that made me think about a wider picture of Dan's c…

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