Sustainability Ambassadors: A New Webseries

For quite some time now, we at Collective Responsibility have been identifying and interviewing leaders who have stepped up within their company to inspire and drive effective change.

These leaders are Sustainability Ambassadors, and they have the capacity and the motivation to inspire sustainable practice at any level of an organization – from the new talent to the visionary executive.

Each of these individuals has a unique story of how they got to where they are, and what obstacles they had to tackle along the way. So, we at Collective sat down with them and let them tell it.

What are Sustainability Ambassadors?

A sustainability ambassador is:

a. A passionate individual who aspires to create a more economically, socially, and environmentally resilient world by engaging and inspiring others.

b. A corporate change-maker who produces and promotes solutions to improve business innovation and sustainability performance.

c. A social intrapreneur.

When building up networks of sustainability leaders and innovators, it often takes the progressive action of a single individual to catalyze real change: creating a true culture of sustainability within a firm, driving innovation, building better stakeholder relationships, reducing costs, creating value, and ultimately developing a company brand synonymous with responsible business.

Throughout this series, we speak with Asia-based individuals who have taken their careers and the companies they support beyond business as usual.

Sustainability Ambassadors is a video series that we hope will not only engage and inspire you, but catalyze you and your organization into action: to identify those with the potential to rise and think outside the box, and build a collaborate community of such people that can help your organization forge new paths of longevity and evolve into something powerful.

Subscribe to our YouTube channel to keep up with series, and follow us on social media to receive the latest updates on articles, videos, and more.

For more insights on Sustainability Ambassadors, and to learn how to foster champions who can take your organization beyond business as usual, check out our Building a Sustainability Ambassador Network Report.


Building Susty Ambassadors Network Report – Collective Responsibility

This article was written by Gabrielle Williams, Research Analyst at Collective Responsibility.

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