This weekend, JLR launched its 36-hour car sharing challenge: “Hacking the Future of Connected Vehicles.” Student competitors from Tongji, Jiaotong, Zhejiang, the China Academy of Art, and Nanjing University of Science and Technology will work through Sunday evening, presenting their final designs in front of an industry panel.
Each student team will respond to the same question:
“How can premium car sharing be personalized to the wants and needs of users in 2025?”
During final presentations, each team will target a specific user group, address its pain points, and outline both a unique sharing app and car design. Students’ ideas can incorporate technology like augmented reality, autonomous driving, and virtual reality. According to Rich Brubaker, founder of Collective Responsibility, the best overall design will anticipate user needs in the future, and pinpoint a solution that is clear, simple, and user-specific.
UPDATE: Congratulations to our JLR “Hacking the Future of Car Sharing” Challenge Winners!
See the Winning Teams and Schools Below:
For more information about the JLR Hackathon and other hackathons hosted by Collective Responsibility, please check out our Hackathon Landing Page.