Sustainable Product Design – Nudging for Change

What is the best design? How do you create the perfect product? How do you engage your audience and generate user uptake? These are questions that all entrepreneurs, companies, and organizations ask themselves when conceptualizing new products or services. It is the ability to tap into the fundamental motivation of consumers that dictates whether or not a product “works”, and for some it remain…

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Connecting China’s Generations with Technology

Technology is central to daily life across China and, in recent years, the smartphone has become the king amongst the tech savvy across the country and smartphone connections in China are predicted to reach 1 billion by 2020. Mobile technology and smartphones are not only becoming vital to personal communication, but are becoming integral in producer and consumer engagement. Individuals perform an…

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Can Apps Transform Chinese Healthcare?

China’s healthcare industry has reached a crossroads. In Tier 1 cities, public hospitals are overcrowded. Patients wait in long lines, and receive at best 6-7 minute consults. The elderly and patients with chronic illness travel long distances for treatment, and are often turned away because of doctor shortages. In terms of health insurance, the picture is no better, as a majority of Chinese citiz…

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Sustainable Tech: Food and Agriculture

Tech is becoming a part of all aspects of life and sustainability is no exception to this. In this piece, in the run up to our Beyond Business As Usual Forum, we present the future of food in China and how tech can be leveraged to help provide for a growing, more expectant urban population. Over the past 30 years, China has experienced rapid levels of urbanisation and increased individual a…

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Building a Green Brand in China

For the last few years, as awareness around sustainability has grown in China, an opportunity to build a successful green brand has developed. To understand more about the challenges of building a green brand, and the opportunities to engage consumers, we spoke with Jeni Saeyang about her work at Eco & More's to build a green product, engage consumers, and the challenges she has faced along…

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BASF Moves Students From Inspiration to Action

  Last week, As part of BASF’s 150th anniversary program in Shanghai, BASF hosted a 24 hour sustainable transportation creatathon involving teams from 7 of Shanghai's universities. With the goal of the event to inspire the teams to create APP-based solution that would help urban residents make better transport decisions. With China’s struggle with smog, energy security, and traffic…

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Good Brands Still Trump Good Companies With Consumers

A good brand still trumps good companies with consumers. I just scanned through the GlobeScan paper RE:Thinking Consumption, and I came across this chart: It is a chart that struck me because it is supposed to show "How do consumers rate the environmental and social leadership of companies within their respective sectors". Yet, Interface (one of the recognized leaders) still comes after…

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Social Innovation as a Sustainable Business Model

Last week, we held the second in the Beyond Business As Usual events, Social Innovation as a Sustainable Business Model. Hosted by HK Polytech University, roughly 220 people showed up to learn about what social innovation was and how it is rolling out through organizations large and small. For my part, I focused on the fact that as "Business as Usual" moves from a model where profit maximiz…

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The Problem With Endless Supplies of Resources is That They Don’t Really Exist

The other day, while making my way home I caught a glimpse of Toray's desalination advertisement. It was one of those moments that at first I was not sure what I was looking, or the greater meaning, until the very end where the advert cuts out with the ocean in the background and makes reference to it being an "endless resource". A message supported by on their website where they say the…

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CSR and Social Media in China

One of the more popular topics in China these days is the impact of social media. It's popular (in my eyes) for two reasons. The first is that firms in China see the potential in the platform as a way to reach consumers, and develop loyalty. The other is the fact that social media has proven very powerful as a catalyst in civil society engagement. For firms, it is the combination of these tw…

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