Chinese Elderly: At Home or on the Move?

Consumer-based companies have long predicted that the future of consumerism rests in the wants and needs of the next generation. China, however, is presenting an entirely different story. The Chinese market suggests that the elderly are the next big source of consumers, and are spending in new and unique ways. Not only are the elderly in need of community center clinics and nursing homes, but are…

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Forget Carbon, Water is China’s Biggest Worry

Following the G20 Summit in Hangzhou, COP21 supporters seem optimistic about China’s emissions. The U.S. and China agreed to ratify the Paris Climate Agreement, and sent a strong signal to other countries about their commitment to reform. Under the agreement, China must reach three concrete goals by 2030: 1) reduce carbon emissions per unit of GDP by 60-65% (compared 2005 levels); 2) reach its pea…

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G20 Blue – A Look Towards Cleaner Skies?

While it is common for Chinese citizens to find the sky covered in hazy smog, in the week leading up to G20, the skies were a crystal-clear blue. China’s white clouds and blue skies caused by the shuttering of manufacturing companies are a rare sight that has grown to synonymous with country’s most important conferences. The skies show the incredible power of the government to cease operations wit…

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One Person’s Waste Is Another’s Gold Medal

iPad to Gold? ThinkPad to Silver? Huawei to Bronze? That is the hope of the Japanese Olympic committee, taking waste electronics and transforming them into the one of sports ultimate prizes. The country has long been a leader in the area of material recovery with advanced extended producer responsibility policies and an early focus on engaging consumers in collection schemes. As an island wi…

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China’s Emissions & Economic Growth: A Tradeoff No Longer Justified

While some might consider a tradeoff between a country's economic development and the resulting socio-environmental burdens to be "justifiable", China has reached the tipping point at which the air crisis is significantly impacting economic development as well. The well-being of China's market is beginning to suffer, with stakeholders reluctant to engage with a country in the middle of an emiss…

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The Nitty-Gritty: A Rundown of China’s Emissions Issue

While the rest of the world debates the impact of carbon emissions and the need to create binding agreements, China’s battle with air pollution has grown tangible enough to effectively catalyze stakeholders into action. With only six of China’s cities meeting the second tier of the National Environmental Air Quality Standards (NEAQS) in 2015, air pollution has become one of the biggest challenges…

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6 Barriers to Tech Ownership Among China’s Elderly

Dormant - People who do not possess a smartphone or smartphone-like technology (e.g. iPad) and have no interest and/or ability to acquire.  There are many reasons why elderly do not adopt new technologies, or in other words, are “dormant.” However, the voices of the elderly in China often go unheard on the topic of technology. With this in mind, over the last few weeks, Collective has bee…

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4 Archetypes of Sustainability Ambassadors for Your Firm

Someone has to get the ball rolling. Any and all progressive change requires intentional action from human beings, especially in terms of maximizing efficiency and sustainability in your firm’s operations. Now is no time to be passive, and this is the exact value of the sustainability ambassador — inspired individuals at all levels of leadership and influence who can pioneer your firm’s futur…

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Elderly Economics: Offsetting the Greying of China

China’s elderly population, as discussed in our previous blog post, has far-reaching social, economic, and political implications that have and will continue to shape key areas of Chinese society. The phenomenon of population aging is not unique to China. Economic development is commonly linked to a drop in fertility rates and rise in working age. But the pace at which it aging has occurred in Chi…

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Getting It Right: IKEA and the Power of Consumer Behavior

None can deny the critical importance of China’s market to global corporations and their leadership. With a population of over 1 billion consumers, China has become a proving ground for CEOs, an integral influencer in the international stock market, and the country where corporations learn to prototype innovate products for a massive, diverse base of customers and clients. Above all, China's hi…

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