New Report: Building a Sustainability Ambassador Network

“When done well, [an ambassador program] will allow the firm to develop not just a strong core of ambassadors, but will help it to execute on its sustainability goals, change the organization's culture, and put itself in the position to call itself a leader of sustainability in its industry.”  One of our goals as an organization is to help businesses envision and create meaningful sustainable cha…

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5 Key Actions to Engaging Local Stakeholders

On Wednesday I attended Plasticity forum in Shanghai, an event hosted by Doug Woodring that focuses on the plastics industry bringing together professional, experts and stakeholders from around the globe to promote and discuss the future of plastics and its progressive management. Despite a host of interesting talks I wanted to share with you the theme of a conversation that I had with the seni…

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Understanding Stakeholders in China’s Aquaculture Value Chain

This month, Collective Responsibility was appointed by a global food and nutrition client to speak to their executives about the sustainability risks affecting their industries in China, with a focus on aquaculture, and the market opportunities available through strategic innovation and positioning. Urbanisation continues to add pressure to the environmental and social systems of the food indus…

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Sustainable Tech: Healthcare

Tech is becoming a part of all aspects of life and sustainability is no exception to this. In this piece, in the run up to our Beyond Business As Usual Forum, we present the future of healthcare and how there is a growing opportunity for tech to be leveraged to provide for a growing, more expectant urban population. While China has made great strides to improve the quality of life for its 1.5 b…

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5 Factors that Keep Manufacturing in China

With the rising labour costs that have occurred in China over the past decade and the introduction of the 2008 labour laws the climate for low skilled manufacturing is not what it once was. As a result there is much talk of new manufacturing frontiers and the potential for them to take away jobs and production from China. ASEAN, India and Africa are all areas that are being touted as new, affordab…

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SK-II Empowers Women to Change Their Destiny

If you are not based in China, then it is likely that you missed the release of SK-II most recent campaign. A campaign that encouraged China's "leftover" women to be proud of their independence and take actions to change their destiny in the face of growing social pressure. Part of SK-II's Change Destiny campaign, it quickly went viral and was the talk of many, and rightfully so. Core to…

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Tangible Definitions of Sustainability Increase Engagement

To understand the importance of sustainability, you only have to spend a short period of time in one of China’s major cities where you see firsthand the challenges faced in developing urban systems where balance in economic development, society, and the environment is required. These systems are growing at speeds never seen before, and are unlikely to abate anytime in the next 35 years as we mo…

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The Role of Philanthropy in Chinese CSR

On March 30th, we invited Dr. Ko Liu Ying from Shanghai United Family Hospital, and Adam Rosenberg from GeiLi Giving to share their insights on the topic of Philanthropy in CSR at the School of Economics at Shanghai University. Dr. Ko has been engaged in dental care for 20 years, and is currently working at Shanghai United Family Hospital as the director of the Corporate Social Responsibility depa…

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Sustainability and the Five Year Plan

Given the recent commitments to curb coal consumption, and the signature of carbon agreements in Paris, it should come as no surprise that the recently announced 5th year plan would heavily emphasize sustainability and the continued need to address China’s mounting environmental and social challenges. Within the recent plan, which you can access here, there are a lot of measures for corpora…

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Responsible Leadership and Sourcing

  With greater awareness and transparency in supply chains, companies are feeling pressured to become more responsible to meet their customers’ expectations. This could be through making large donations, hosting charity galas, and flying their staff to the other side of the country to plant trees. There are numerous ways to demonstrate corporate responsibility, yet the question comes d…

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