BASF Creator Space Creatathon

As part of BASF’s 150th anniversary program in Shanghai, BASF will host a transportation-focused creatathon aiming to improve the awareness of carbon footprints of urban transportation among the public. The event belongs to a wider series of all-inclusive co-creation activities worldwide to reach out to our customers, suppliers, employees, science communities and relevant public.

BASF’S CREATATHON

Held on March 25 and 26, the event will engage six university teams in a 24-hour Creatathon, to create an APP-based solution that would help urban residents make better transport decisions.

The participating teams will be able to engage with speakers and mentors from IBM, BMW, AUDI, McKinsey, Tongji University and Clean Air Asia. The public and private sector leaders will provide one-on-one support to each team throughout the process from ideas to prototypes.

Supported and activated through a series of presentations, workshops and mentoring, participants will ultimately present their proposals in front of senior industry executives, who will assess the commercial viability of each project and recommend one project for BASF leadership to take forward.

The participating students will bring the theories from classrooms to reality, and enrich their vision of sustainable transportation. At the same time, the expert panelists will be able to tap on fresh ideas from the younger generation.

Schools & Universities

China Europe International Business School (CEIBS)

Donghua University

East China Normal University

Fudan University

Jiaotong University

Tongji University

Speakers

Amy Liu,
BASF Senior Manager,
Employer Branding and Recruitment, Human Resources Greater China

Dr. Lars Reichmann,
BASF
Vice President, Human Resources Greater China


Michael Kwok (*invited)
ARUP,
Managing Director, China

Magnus Aspegren,
BMW Designworks
Director, Creative Consulting

Gregory Burgess
Autodesk,
Senior User Experience Designer


Drew Bates,
Factory Five
Founder


Kevin Chen,
Techyizu
Co-Founder


Francesca Galeazzi,
ARUP
Sustainability Consultant


Kevin Chen,
Managing Director
LandLease

Dr. Daniel Freidank,
Senior Manager at Research Structural Materials and Systems

Edwin Li
BASF Expert for application of performance materials

He Peng
BASF Expert for application of performance materials

Xinzhu Liu
BASF Expert for Catalysts for automotive industry

Xinzhu Liu
BASF Expert for Catalysts for automotive industry

Charly Xue:
BASF Expert for liquid products (fuel additive) for Automotive industry

Judges


Lucy Li,
BASF
Head of Industry Management Automotive China

Dr. Lars Reichmann,
BASF
Vice President, Human Resources Greater China

Magnus Aspegren,
BMW Designworks
Director, Creative Consulting

Gregory Burgess
Autodesk,
Senior User Experience Designer

Jürgen Bauer
Manager – Audi Tongji Joint Lab

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