[NEW WEBSERIES] #AskTheCollective: Episode 001

As a way to engage with you, our audience, we are happy to announce that Episode 001 of the #AskTheCollective video series is now live! This episode features topics ranging from food waste in China to the reality of China's pledge to become an "ecological civilization". Special thanks to our askers: Travis Opocensky, Hunter Lovins, John Dennis Liu, Ariel Muller, and Rob Watson. #AskTheCollectiv…

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We Are Hiring!

To accomplish the mission and goals that we have set for ourselves, for our clients, and for the community, Collective Responsibility is hiring and incubating those who have a passion for an issues and the ability to manage the development of long term programs. It is a process that will begin with an incubation period where one learns everything about an issue, and then over time will become a…

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SK-II Empowers Women to Change Their Destiny

If you are not based in China, then it is likely that you missed the release of SK-II most recent campaign. A campaign that encouraged China's "leftover" women to be proud of their independence and take actions to change their destiny in the face of growing social pressure. Part of SK-II's Change Destiny campaign, it quickly went viral and was the talk of many, and rightfully so. Core to…

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Energy in China

"With China’s plan to urbanize another 20-30 million people per year until 2030, there is little doubt that overall demand for energy will continue to grow for the next two decades. As will the size of the challenges that China faces with addressing the imbalances in its energy systems; a system that by some estimates will grow by more than 250% over the same time period." With our goal to prov…

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Food and Sustainability in China

In February , Rich Brubaker gave two presentations to DOW Agriculture leadership and sustainability teams on the sustainability and the future of food in China. As one of the largest firms in the food & agricultural sector, and one whose products extend throughout the food & agricultural value chain, Rich covered a wide range of important issues that are not only being faced by Chin…

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Building CSR Programs with Impact and Engaging Stakeholders

This past Wednesday, Canadian Consulate General and Canadian Chamber of Commerce in Shanghai organized a CSR Roundtable Workshop at Waldorf-Astoria Hotel on the Bund where guests representing a wide range of industries, and charities, were invited to learn about the event. As part of this event, Charlie Mathews, Director of Corporate Advisory at Collective Responsibility, spoke about sustainabi…

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Upcoming Shanghai Forum: Becoming a Sustainability Ambassador

While we all can contribute to sustainability by making small behavioral changes every day at work, turning your passion for sustainability into a core product or establishing a new process at your company often proves much more challenging. At this Beyond Business As Usual forum event, we have invited several champions of sustainability to share their success stories on how they overcome their pe…

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2015 Executive Series Wrap-Up

As 2015 comes to a close, we would like to take a moment to thank our attendees, speakers, and sponsors for this year's Business As Usual luncheons. It was for us another great year of engaging discussions on the challenges that are faced in the Asia region, but more importantly, we identified many areas where opportunities for collaboration, engagement, products, and services exist to bring solut…

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Interface: Leading Through a Sustainability Vision

In the 20 years since the "spear in the chest" moment that catalyzed Ray Anderson to move Interface from a company that complies to one that contributes, Interface has become known for their progress in moving their business from "take-make waste" to "zero footprint". It was a process that required vision, but more importantly it required Ray Anderson to engage others on that vision. In our int…

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Building a Green Brand in China

For the last few years, as awareness around sustainability has grown in China, an opportunity to build a successful green brand has developed. To understand more about the challenges of building a green brand, and the opportunities to engage consumers, we spoke with Jeni Saeyang about her work at Eco & More's to build a green product, engage consumers, and the challenges she has faced along…

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